Stephanie Bond
Sydney, Australia
stephbond@gmail.com
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Creative marketing
executive and product manager with over 10 years of global experience with
world-class brands. Passionate and
dedicated team player with a proven ability to create and implement plans,
measure and analyze results. Areas of
expertise include:
Strategic Planning Licensing Market
Research
Promotions Marketing
Communications International
Market Intelligence
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WORK EXPERIENCE
News Digital Media Sydney, Australia
Marketing Manager, FOXSPORTS.com.au 08/06
- current
Develop
strategies to drive traffic and brand awareness of the FOX SPORTS online brand.
Marketing Manager, donna hay magazine and sunday magazine 02/06 – 08/06
Managed
marketing strategies for News Magazines’ food and lifestyle titles with
readership of 4.5 million. Managed the Senior Marketing Executive.
Nickelodeon & Viacom
Consumer Products New York, NY, USA
Manager, Interactive Production and Marketing 10/04 – 01/06
Managed Nickelodeon’s U.S. Interactive
business worth $15 million per annum in a licensing agreement with games publishers THQ and Vtech.
Responsible for entire project management of products, including driving and
approving all aspects of product strategy, product development, marketing
materials, promotional programs, advertising campaigns, packaging and retail
programs.
·
Produced and marketed 32 Nickelodeon videogame titles
for kids 6-14 years including SpongeBob SquarePants, Dora The
Explorer, Avatar, Barnyard, The Fairly OddParents, Tak,
and Blue’s Clues.
·
Implemented a
strategic approach to product planning, tying product goals to business
objectives.
·
Coordinated
Nickelodeon’s first videogame Happy Meal action figure program with McDonalds.
·
Brokered
promotions such as the SpongeBob videogame cross-sell program with
Kellogg’s Cheez-Its.
·
Mentored and
managed the Coordinator, Interactive Production and Marketing.
Hearst Magazines New York, NY, USA
Consultant Brand Manager (Maternity Leave Contract) 02/04 – 06/04
Spearheaded
new product development and marketing of U.S. licensed consumer packaged goods
for billion dollar consumer magazine brands including: Cosmopolitan, CosmoGirl!, Country Living, and Seventeen.
·
Initiated
licensing deals worth more than $300,000.
·
Provided
product development recommendations for home, fashion, electronics, and lifestyle
products.
Ubisoft Entertainment Inc. San Francisco, CA, USA
Brand Manager/Product Manager 07/02 – 11/03
Developed and executed the U.S. marketing strategies
for several of Ubisoft’s top original console and PC brands as well as licensed
brands for Disney. Managed creative services, channel marketing, online,
promotions, and public relations teams, and advertising agencies, to ensure
best-of-class and on-budget releases. Closely managed product development
process in order to meet tight manufacturing and third party (i.e. Sony,
Microsoft, Nintendo) deadlines.
·
Established
positioning for, and launched 13 products representing $20 million in corporate
revenue.
·
Developed
and managed product profit and loss and marketing budgets of $7 million.
·
Released
Rayman 3, which debuted in the top 10 GameCube games March
2003, exceeding sales forecasts.
·
Pioneered
the Cinema Gaming Experience nationally with Regal Cinemas - now a standard
marketing tool.
·
Delivered
sales presentations to 1,300 game store managers and top videogame retail
buyers nationally.
·
Created
integrated, innovative, and dynamic marketing programs including: TV, print and
online advertising; packaging; direct and street marketing; website and
community management; sales and merchandising materials; and promotional
campaigns.
Captiva Software Corporation (formerly ActionPoint, NASDAQ: CPTV) San
Jose, CA, USA
Product
Marketing Manager 09/01 – 07/02
Responsible for U.S. marketing communications,
advertising, public relations and media strategy at this publicly held document
capture software company.
·
Initiated the company’s
first analyst program; developing relationships with key analysts, industry
associations and journalists.
·
Negotiated and placed
new advertising strategies for flagship brand InputAccel, increasing lead generation.
·
Translated technical
specifications for consumers, overhauling print advertisements and website
design.
Auran Games Australia
Marketing
Manager 01/99-05/01
Managed the product marketing strategy at this 60-person game developer. Responsible for new product development, feasibility studies, competitive analysis, consumer research, branding, packaging, marketing collateral, online strategy, advertising and positioning for PC games, Internet games, and consumer entertainment products.
·
Developed the first
company business plan, and branding, name, packaging and positioning for 3 PC
games, securing investment capital and two government grants, providing 50% of
company net worth.
·
Led Web marketing
efforts and executed online email marketing programs.
·
Initiated the
measurement and analysis of Web site traffic and created strategies for
audience development. Increased overall Web site traffic by more than 60% over
9 months.
·
Managed an internal
marketing creative team that grew to 5 people.
·
Managed media relations
resulting in over 300 press articles in online and print publications.
Advercom Australia
Consultant Marketing Manager 04/98
– 12/98
Responsible for new product development and marketing for this high-tech start-up company, analysing the competitive landscape to provide product recommendations. Created corporate branding, print collateral, advertising, web site development, and promotional programs.
·
Executed
feasibility studies and marketing plans for 5 potential Internet products.
KPMG London,
UK
Marketing and Business Development Coordinator 04/96-01/97
Developed national marketing strategies, researched
and briefed senior managers on industry issues and organized client seminars.
Accenture (formerly Andersen Consulting) Australia
Consultant
Software Training Manager 04/97-12/97
Responsible
for the installation of hardware and software systems and training agricultural
clients in remote locations to marry the software with real business
applications.
·
Increased
computer literacy by 100% at every client location.
·
Developed
innovative financial and retail procedures to improve efficiency and customer
satisfaction.
Change
Management Consultant 08/94
– 07/95
Created
training material and provided training to diverse clients to manage new
software and business systems.
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University of Queensland Australia
Bachelor of
Commerce 1991-93
State President of AIESEC (International Association
of Business Students) 1993-94
AIESEC International Graduate Exchange Program
participant
Icarus SA Belgium
English-Territory Marketing and Sales Manager 1995-96